that dieters are prone to future weight gain. A study by researchers at the University of Helsinki, published in the latest issue of the International Journal of Obesity, supports this and also provides evidence that the waist busting effects of dieting are not related to any genetic factors.
There is lots of pressure to be thin. Models are still abnormally skinny (less than 5% of women could achieve such bodies) and not only that, they are airbrushed to look even more unnaturally svelte. So we see before us every day lots of little hints that our bodies are not up to standard.
So there is pressure to diet. But all the research says that dieting makes you fat. So losing weight just to be more socially acceptable might make matters worse. The less you feel able to achieve the unachievable, the more likely you are to hit the Bounty bar (28g, 135 calories and gone in a trice).
If you are attempting to lose weight by dieting then be warned that you may in fact be increasing your long term risk of becoming (more) overweight or even obese.
But there is another way. For most of us, we have developed bad habits, such as nibbling on crisps in front of the telly, buying a bucket of popcorn at the cinema, eating peanuts with our drinks, drinking lots of alcohol, getting hungry and work and shovelling in a mars bar on the way home, eating till we are fit to burst..... need I go on? Many of us have done or are doing all or some of these. Me too, I am just as affected by advertising as the rest of us. So, dealing with these bad habits will at least allow us to feel in control of our eating, and as a result, this will protect us from the risks of dieting.
Come and see me and give it a try.

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