You may be one of those people  who seems to be constantly struggling with your weight. It is now normal for women to feel dissatisfied with their bodies. Even women of normal weight feel their bodies need improvement.
 
Dieting is not easy to sustain. Denying yourself food you enjoy makes you feel deprived which makes you crave the forbidden food. This is one of the reasons most of the commercial slimming clubs let you eat chocolate and other treats. It is also hard to eat differently from your friends and family for more than a relatively short period. So most of us have to work hard to control our urges to eat, but with persistence we can drop a dress size. Why can't we sustain it? Nearly all dieters regain their lost weight.

So what is going on here? Some of us eat to feel better and to cope with the stress in our lives. Going on a diet is not going to help here. There are better ways to manage stress. Most of us eat significantly more than our grandparents. There is more food on offer, it is (relatively) cheap and we can buy it almost anywhere. Lots is ready to eat, we don't need to cook it. So this accessibility makes it more likely that we will eat more. Dieting will help where it identifies a new healthy routine for eating that you find comfortable. But if dieting for you is deprivation, then you might throw it all over if you make one tiny mistake.

And if you want immediate results, then every day that the weight has not gone down, you will feel frustrated and annoyed. To lose weight, the first goal is to stop gaining weight. So every week that the scale does not go up is a success. This is better than beating yourself up when you only lose one pound a week.

Have a look at your eating habits. Is there any habit you have got into that you know is going to end up on the hips?  Do you buy a chocolate bar every time you get petrol?  Choose not to. For others it might be 2 slices of toast in the morning. Maybe thinking it is wasteful not to use the second slot. So to meet your green credentials and help to manage weight, cut the one slice in two. For most of us, we are eating the equivalent of a whole extra meal in the form of sweets, biscuits, takeaways, crisps and drinks. Things are grandparents considered to be very special treats rather than everyday items.
 
 
The generation that was told to eat everything on their plate find leaving food very tricky.These suggestions from your childhood are persistent and powerful.

So when you go to the fridge and see the remains of a meal, there is a powerful urge to eat it, to avoid waste. Don't tidy your fridge by eating up the contents. Feeling guilty about waste can interfere with our goal to avoid overeating.

So what can we do? Well, hypnosis can embed new suggestions, permitting you to throw food away. In hypnosis, you can learn to always leave your plate half eaten. Breaking the instruction to eat everything up needs a bit of support. However, many of us feel strongly about food waste. Hypnosis can help you develop new habits, simple things like cooking smaller quantities so that you get just the right portion size. You may feel that to be eco-friendly, you can't use the oven to heat up or bake just a small portion, so you might cook a bit more and freeze the rest. You might keep a dog - scraps and bones are apparently the ideal diet! What might be the best approach for you?

But your belly is not the bin. Don't fill it with rubbish.