The diet industry is huge and growing. There are the foods for dieters (Kraft makes all the Weight Watchers food, as well as a wide range of chocolates and snack foods - a balanced portfolio.) the meal replacements, the slimming clubs, the diet books…….
If the diet industry was effective in getting us to lose weight, instead of growing, it would be in decline. But diets do work for a short time. For some of us, they work well. And so we see the images of the person who has lost all that weight and we think, it will work for me too. We have another go, full of hope.
For most of us though, we do the diet, lose the weight, and within a year, it is all back on again. Yo-yo dieting. But we remember that it did work, and so we try it again. And again, getting heavier and heavier all the time.
Because we are not dealing with the root cause. We feel that the suffering imposed by the diet is good for us, and we deny and deprive ourselves, feeling that these virtues will keep us slim. High costs, but we are full of hope. It is a miserable life, so as soon as (or before) we achieve our weight goals, we go back to our old ways.
Counting calories, suffering hunger, getting on the scales, all these make us focus on food and our weight. And yet, we are really looking for a future when food is just a small part of our lives.
A better alternative is to establish a way of eating that is sustainable, automatic, routine. Where you enjoy your food, and maintain a healthy weight. Without shame or fear. Cognitive behavioural hypnotherapy can get you into this new way of eating. Automatic. Routine, Sustainable.
If the diet industry was effective in getting us to lose weight, instead of growing, it would be in decline. But diets do work for a short time. For some of us, they work well. And so we see the images of the person who has lost all that weight and we think, it will work for me too. We have another go, full of hope.
For most of us though, we do the diet, lose the weight, and within a year, it is all back on again. Yo-yo dieting. But we remember that it did work, and so we try it again. And again, getting heavier and heavier all the time.
Because we are not dealing with the root cause. We feel that the suffering imposed by the diet is good for us, and we deny and deprive ourselves, feeling that these virtues will keep us slim. High costs, but we are full of hope. It is a miserable life, so as soon as (or before) we achieve our weight goals, we go back to our old ways.
Counting calories, suffering hunger, getting on the scales, all these make us focus on food and our weight. And yet, we are really looking for a future when food is just a small part of our lives.
A better alternative is to establish a way of eating that is sustainable, automatic, routine. Where you enjoy your food, and maintain a healthy weight. Without shame or fear. Cognitive behavioural hypnotherapy can get you into this new way of eating. Automatic. Routine, Sustainable.
RSS Feed