For some of us, we eat because the food is there. So, in the evening, after you've eaten your meal, you raid the cupboards. This might be triggered by a telly advert. (Look at the things that are advertised. Sometimes it is a healthy margarine or yoghurt, but usually it is fun food. The latest Pringle ads are all about the fun you can have by eating them. These are food-like materials, food toys perhaps.)

So a good way to deal with this is to have nothing tempting in the cupboards. Simple and effective. Hypnosis can help to make that decision and stick to it.

Some of us eat when we feel a bit low. This is "emotional" or "comfort" eating. We eat when we are going through the low mood, when we can foresee a low mood coming, or when we relive a low mood. Identify what you eat when you feel miserable, and don't buy it. Hypnosis can help you avoid the aisles in the supermarket which are full of the chocolate muffins or whatever is your particular foible.

Some of us don't know when we are full and keep eating and keep eating. Since we eat with our eyes, you can use a smaller plate and eat very slowly. Research has shown that a full smaller plate is just as satisfying as a full large plate. It is the fullness that matters. And eating slowly has been proved to help avoid obesity.

Some of eat because we are hungry, but in these times of accessible and cheap food, this is not most of us most of the time.

In part, of all these strategies are about changing habits in a way that fits in with your particular issues. Hypnosis can help you here. Fast, effective and safe.