There's an ad for Special K in Glasgow Central Station which has taken my notice.
A fabulously sexy woman in a red satin dress (yes, it could be you) clearly eats lots of strawberry and chocolate Special K. The word strawberry is less pronounced than CHOCOLATE.
So, here juxtaposed are the words Chocolate with the image of a sexy beautiful woman. The message is Yes, you can be beautiful and wear red figure hugging satin dresses and eat chocolate too. What a fabulous message.
But it is not true for most of us. For most of us, if we eat chocolate, we just get fat. If we are young, we can get away with it until we grow older with the habit.
Our behaviour is triggered by many tiny cues and the advertising world is able to manipulate our responses to these cues really effectively. Thus the Galaxy girl is not a size 16 sitting at home on her own feeling miserable, but a sexy slinky woman, confident, happy. And we all want to be like her, so we better eat Galaxy.
Hypnosis can make you stop desiring chocolate, so that eating it becomes a choice.
A fabulously sexy woman in a red satin dress (yes, it could be you) clearly eats lots of strawberry and chocolate Special K. The word strawberry is less pronounced than CHOCOLATE.
So, here juxtaposed are the words Chocolate with the image of a sexy beautiful woman. The message is Yes, you can be beautiful and wear red figure hugging satin dresses and eat chocolate too. What a fabulous message.
But it is not true for most of us. For most of us, if we eat chocolate, we just get fat. If we are young, we can get away with it until we grow older with the habit.
Our behaviour is triggered by many tiny cues and the advertising world is able to manipulate our responses to these cues really effectively. Thus the Galaxy girl is not a size 16 sitting at home on her own feeling miserable, but a sexy slinky woman, confident, happy. And we all want to be like her, so we better eat Galaxy.
Hypnosis can make you stop desiring chocolate, so that eating it becomes a choice.
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