And many of us resolve to lose weight, but quickly fall back onto old habits. Why do we want to lose weight anyway? Well, the average person is 10 pounds heavier than our parent's generation, largely due to the easy access to cheap, palatable food. If we want cream cakes, we can buy them in just a few minutes. Our grandmothers had to bake them. So there is lots more temptation out there, in the shops and the adverts.
But sometimes it is because we feel our bodies are unacceptable, We don't love ourselves, our lives seem difficult and if only we could be thinner, then we would be happier in every way. Our bodies are to blame. This feeling is widespread in the West and as TV spreads more widely, women in other countries suffer this misery too. Research suggests there are 3 causes of body image distress - historic gender prejudice, media, and dieting.
Dieting has been shown not to work (see my other blog posts). Diet, deny and deprive is not a way to live for the long term.
Having a positive of yourself as a person will help you make positive changes to your eating patterns. Feeling good about yourself will help you sustain them. And this is why hypnotherapy works so well. We deal with the whole person, not just the spare tyre.

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