It's Easter, so chocolate eggs on the horizon. Some foods just hit the spot and chocolate - that conspiracy of fat and sugar - is certainly one of them. But if we want to control our weight, we might label these foods as Bad and Banned, and therefore when we eat them we are overwhelmed with guilt, shame, anger and all sorts of unpleasant emotions because we think we have lost control.

Just thinking these foods are bad and banned makes them (of course) more desirable. And all those bad feelings you have after eating them just prove to you that they should be banned. And the more you ban them the more you want them.

And if you use food as a treat or to comfort yourself, you are likely to stock them up in the house, in case of emergency. And in the house is in the mouth, so you are back on the treadmill.

It doesn't have to be like this. You can enjoy eating chocolate without bingeing.

Hypnosis can help you develop other sources of pleasure and comfort so that the anxiety surrounding eating is reduced. And you will find that you can eat anything you want without eating everything.