Well, it is great for a few weeks so you can squeeze back into an outfit for a special event, like a wedding or the summer holiday.

But there are a few problems with dieting if your goal is long term weight reduction. One is that once you reach the desired weight, you stop the diet. It is a bit like stopping the medicine once the symptoms go when you have a chronic illness. As soon as you stop taking the medicine, the symptoms come back. Restraining your eating, as when you are dieting, is a risk factor for bingeing as well as more serious eating disorders. You will know that when you are dieting you are fixated on food, your weight and your body image. Restraining your eating (being good, missing lunch to save the calories, depriving yourself of foods you enjoy) tends to result in major lapses – the What the Hell effect. One breach of your diet and you feel that you have blown it, a failure. This social stress results in us eating significantly more food than when we are feeling okay. You might as well eat the rest of the packet of biscuits and indeed, most of us in these circumstances stuff in the equivalent of a big meal. And this overeating becomes another stress, because it makes you feel that you are completely unable to control your eating, making you feel bad about yourself, lowering your self esteem

Research has shown that dieters tend to describe themselves in negative terms, and have low self-esteem, heightened social anxiety, and body dissatisfaction.

So, if you want to lose weight, is there an alternative to dieting? Yes, there is. Come and see me and find out. (Or read some more of this blog for some free tips!)